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Equestrian Marketing

Clarified business strategy and worked closely with company founder and head trainer to develop a web presence that accurately reflected her business and the culture of her barn. Project includes public relations to expand visibility of trainer’s accomplishments and international credentials.

Novelist Website

Developed website to aid novelist in marketing her works and establishing her online presence. Included development of interim logo and business card as well as mock-up covers for upcoming novels.

Website and Marketing Materials for Choreographer

Developed engaging website and marketing materials for choreographer incorporating multimedia elements including video and music. Setup corresponding YouTube channel, dance media presence and sheparded through the nomination process for several awards including Reader’s Choice and Dance Magazine Video of the month. Developed marketing materials for upcoming concerts and a professional calling card.

Website for International Coach

Development of new website and product strategy for accomplished international life and executive coach based in Montreal, Canada.  Site is bi-lingual, fully integrated with social media and provides a dynamic front page experience, full shopping cart functionality for purchase of subscriptions to seminars, coaching series, as well as weekend retreats and travel. Client learned to update and create WordPress pages, posts and content, giving her an invaluable tool for communicating with her clients, updating her events and activities and an outlet for her writing on maximizing human potential.  

Business Strategy, Marketing and Content Development for Entertainment Startup

Worked with founder to develop business , brand and marketing strategy for small entertainment startup. Developed initial collaterals and marketing materials. Collaborated to hire interns and staff, develop public relations programs, and materials to market performances as fundraising events. Wrote initial website content.